Green Business Supply Chain by R Michael Richmond
Here's an interesting thought about Going Green as a business. I believe that the upcoming period that I have termed The Green Equalization will drive a new generation of Authentically Green. There will be a maturing of the Green expectations of consumers vital services that will reject the superficial approach to Green that many companies now have. This generation will want more of a Due Diligence to support the Green claims of a firm rather than willingly accepting the marketing claims of a product or service.
An "Authentic Green" is not easily acquired. Nearly all environmental efforts are based on the marketing efforts without credibly affecting the daily operation of the business. This creates a serious contradiction between boast fact. The concept of the Green Supply Chain has brought this problem to the forefront of our attention. If a business wishes to "Sell Green," then it should also "Buy Green" as well.
Ethically businesses need to practice what they preach or market . The obvious lack of Green Ethics is seen in a very overt fashion when the businesses ask people to buy their Green product or service when they do not do the same in their own operation. This brings us to the concept of Green Practices heralded by the Green Business League as the solution for all businesses to embrace. In simple terms the Green emphasis in your marketing department needs to be seen in the other practices of your business operation that includes your purchasing department or protocols.
The Green crisis is not just another marketing opportunity that can be usurped to sell goods services. The scope of the environmental problem requires more of all of us than opportunism. This need not be an anti business issue but business needs to make room for this unrelenting problem in our midst. There is parallel initiative form EPA called Environmentally Preferred Purchasing which is similar to the Green Supply Chain concerns. As this whole process matures there will be an insistence that everyone "Walk the Walk as well as Talk the Talk. "
If you think that Going Green is about building a Green building you are mistaken. Green practices refer to the operation processes found in every business. your business may rent lease or own the building; but the question is beyond the facilities. Most environmental issues are part of the daily tasks of life. They are lifestyle issues that have been poorly contrived to this point are in need of renovation. Therefore this may be about practices more than buildings. A certified Green Consultant with the Green Business League can work with any business to help the business achieve a Green business certification using a 100 point scale. Think of the Green Consultant as an advisor to your business that makes a complex task very simple rewarding. This certification is quite frankly worth its weight in gold.
Seek the assistance of a local Certified Green Consultant who is capable of helping your company Green up its supply chain. This is task best done by someone who understands the challenges of business the environment. While some think that Going Green will be expensive they are wrong. While is may not be simple Going Green can save nearly any company thousands of dollars year after year. The fact is that Green is about about a healthier more efficient operation. When done right there is no real downside your profits will increase.
If your company is considering Going Green the smart choice is to work with a Certified Green Business greenbusinessleague. com Consultant. Going Green is often more complex burdensome than first thought carries serious implications for the company its profitability. Using a Certified Green Consultant form Green Business greenbusinessleague. com League can make the task easy beneficial. your company will also save money. Green Business Supply Chain
